Search Engine Optimization has been one of the most effective tools for making a web site more visible to potential customers and clients. SEO, or Search Engine Optimization, consists of different strategies used to get a web site more visible to clients and customers. In simple terms, SEO or Search Engine Optimization makes a web site more visible to potential customers and clients through better placement in search engine results. It also makes web sites appear at the top of results when a client performs a search using keywords or key phrases that have been optimized for that particular site.

As more people log on to the internet, there is a huge demand for web sites that can provide information and help businesses conduct transactions and grow. This has resulted in the increase of various forms of web marketing and advertising. One form of marketing that has become popular with companies is Search Engine Optimization or SEO. SEO has evolved and modernized to fit the changing needs of today’s business owners and operators.

Search Engine Optimization involves a number of online techniques that are used to boost or improve a web site’s visibility and its rank in search engine results. The techniques include pay per click marketing, organic search engine optimization and link building techniques. Companies can use any or all of these techniques to help them promote their businesses online. Below is a brief explanation of each of these techniques:

Pay-per-click Search Engine Optimization is a paid advertising campaign wherein advertisers would pay websites every time a user clicks on an advertisement. These advertisements are placed within sponsored search results or sponsored listings. Advertisers can choose to place their own advertisements or they can work with website owners who have their own paid search results campaign. Companies that have a paid search results campaign can help promote their products and services by placing relevant advertisements within these results.

Organic Search Engine Optimization (SEO) is an off-line technique

where web sites are manually evaluated for keywords and key phrases and then are optimized for these keywords. Keywords play a major role in Search Engine Optimization and are a vital part of any effective SEO campaign. Organic SEO tends to be slower to start up as it requires extensive research and analysis of keywords and key phrases that are applicable to a particular website. Organic search engine optimization has been known to produce higher rankings among various search engines such as Google and Yahoo for certain keyword combinations.

Organic Search Engine Optimization is a combination of Pay-per-click advertising along with organic search results. The use of both of these techniques helps to attain a high ranking position in the search engines. These techniques work hand-in-hand in order to achieve increased targeted traffic from the pay-per-click advertising and natural search results. This increased targeted traffic creates a large amount of potential customers. The use of both methods can be combined in order to gain a greater advantage over the competition.

Ad copy, title and meta description tags are all important elements in Search Engine Optimization.

In order for an ad copy to be successful, the ad copy must contain relevant keyword terms that are relevant to the audience of the site. Meta descriptions on the other hand define the keywords used within the advertisement. It is important to put appropriate keyword terms in the meta description as this helps to improve Search Engine Optimization. In addition to using relevant keyword terms, the title and landing page of the ad copy is also extremely important.

• It is now easy to identify the differences between Organic Search Engine Optimization and Search Engine Marketing.
• Organic Search Engine Optimization tends to be faster to implement and requires less money to invest in Search Engine Optimization.
• On the other hand, Search Engine Marketing tends to provide immediate results.
• Therefore, whether it is a pay per click campaign or a social media campaign or any other organic SEO techniques, Internet marketing should always aim at gaining an edge over the competition rather than merely staying on the same level.