E-commerce websites are very important to any business. They will allow your customers to buy your products and services easily and more quickly. This will in turn increase sales, which you can then reinvest back into your business to further enhance your returns on investment.
E-commerce sites are normally more difficult to design than a conventional website. However there are a few things that you can do to make your e-commerce site a little bit easier to design. Here are a few tips for you.
Take Up Enough Space
When you first set up your e-commerce site, make sure that you have adequate space for it. The space for your e-commerce site should be at least twice as big as the main page of your website. However don’t go over this by much, as this will limit your visitors to your site.
Use the Right Fonts
Certain important elements of your e-commerce site should use a standard font. Don’t use a Comic Sans typeface, as this will make your e-commerce site look cluttered and untidy. You should also use a sans serif font, as this will make your e-commerce site look more professional.
Design Your site around your products or services
Before designing your e-commerce site to make sure that you already know what products or services your site is going to offer. This will help you create a theme for your e-commerce site. Some examples of products or services that you might offer include music downloads, digital video and TV subscriptions, digital movies, music downloads, ring tones, ebooks, car manuals, softwares, etc. Also decide whether you want to allow the customer to make their own purchases.
Determine your company name and logo
It is also a good idea to choose a company name and logo. Make sure that they are easily identifiable. Choose a company name that reflects the products or services that you offer so that it can be easily identified and understood by your visitors.
Always includes an appropriate color scheme on your e-commerce site. Try to avoid using a dark or bright color scheme because it will make your website look cluttered.
Pick an efficient and easy to navigate design
Once you have a clear idea of what you want your site to look like you can then consider a layout that will help your visitors get around the site easily. It is also important to make sure that the navigation is clear and to the point. However, your visitors should be able to find the items that they are looking for.
Keep your content fresh and interesting
You should always strive to keep your content interesting and unique. Keep in mind that you will not be able to drive as many visitors to your site if your content is boring. Keep your visitors interested and keep them reading the content to ensure that they return again.
Provide an easy to use website navigation
Again it is important to keep your site easy to navigate. It will make it easier for your visitors to find what they are looking for.
Timely communications are also an important factor that will keep your visitors happy. Provide e-mail or SMS updates, as well as regular messages to ensure that your visitors always feel like they are part of your business.
These are some simple tips that you can use to design an e-commerce site that you can use to help you increase your sales. Remember that if you don’t take the time to properly design your e-commerce site, you could lose out on a large percentage of the potential visitors that you can attract.